zata|3 founders had 14-months from handshake to election day to launch, capture the attention of a niche audience known for contractor alliances and intercept a significant market share of limited funds. Big graphics, short copy, and swearing off of the trite red, white, and blue theme contributed to their success. 


A gritty color palette, self-deprecating humor, and themes of energy, vitality, and Pep drove the look, feel, and tone of the brand across print, digital, and merchandising. A series of direct mail pieces, trade advertising, and hand-delivered marketing kits kept the drumbeat going.