DesignFish | zâta|3
Brands for People Changing the World. Creativity That Drives Action. See Change.
Design Fish, DesignFish, Branding, Graphic Design, Creative, Graphics, Communication, Logo, Identity, Los Angeles, California, Washington, DC, DC, Non-Profit, Philanthropy, Environment, Healthcare, Health, Safety, campaigns, outreach, events, initiatives, propositions, Entertainment, Events, Collateral, Print, Media, Fishing, Orange, Koi, Goldfish, Swim, See Change, Creativity That Drives Action, Results, creativity, politics, .org, .gov,
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The success of zâta|3, began by leading the new founding part­ners through a series of plan­ning sessions to develop a stronger mission+message and a name, tagline, and advertising+marketing plan. With the goal of capturing a large share of a lucra­tive B2B niche-market so special­ized that the target audi­ence was fewer than 500 orga­ni­za­tions, the slim 14-month window for success it was imper­a­tive for the brand to burst forth, then continue to drive interest. After estab­lishing brand struc­ture, the project partic­u­lars were largely left to DesignFish and over the next 18 months, zâta|3 grew to serve more than 150 clients in 34 states for initiative-driven direct voter contact efforts and voter outreach in seven states. The zâta|3 brand grew to be one of the most award-winning direct voter contact firms in America.