Case Study

At start-up, emerging healthcare technology leader, MyOwnMed offered an APP connecting providers and patients but began shifting to an industry-facing focus. I conducted a series of interviews with key staff and an exhaustive communications audit then worked with the Founder/CEO to establish a new mission.


Much of the work for this project was internal and behind the scenes with an asset library of bold colors and typography and dozens of icons, buttons, and infographics to integrate across digital and print channels. Next focus — revamping pitch decks, public presence and social marketing channels.