I build beautiful, effective brands that engage audiences, create action, and expand user experience. If you have helped a child put on a bike helmet, buckled your seatbelt, or watched Shark Week, you’ve felt the impact of campaigns I have played a role in.
My experience working in educational television and for agencies specializing in issue marketing has given me a clear understanding of how to create successful brand campaigns that work across traditional and emerging media. I work with decision makers to define goals; collaborate with project teams to craft messages and build flexible, wide-scope identity platforms; and deliver embraceable brand assets to support and grow organizations. I build brands that create change.
What’s important to me? Kick-a$$, award-winning, bold creative; and …
• Going the extra mile and delighting the customer.
• Keeping open communication with in-house and client teams to meet project parameters while staying realistic.
• Being in-tune with excellent creative-vision while staying aligned with managerial responsibilities.
• Knowing when to be hands-on and when to let my team take the lead.
• Keeping things fun while being productive.
My experience may seem oddly varied but it’s always about finding innovative and fun ways to help do good.
Successful organizations communicate a distinct brand voice and regardless of size, the process to establish it is the same. I help clients assess and clarify core values and their mission, and pave the way for the discovery of their singular brand essence. I deliver a clear brand voice with flexible, embraceable architecture and assets to support and grow the organization.
Consulting: Project management and team leadership for organization branding and branded outreach campaigns, special projects, and events.
Positioning: Communication audits and competitive analysis.Session facilitator with leadership to establish a clear understanding of their brand goals. Review and development of core values, mission, vision, and message. Parent/child organization structure.
Identity: Research + development for name, tagline, URL, social media outlets, logotype, asset library, and standards manual. Educated but non-binding US Patent and Trademark Office (USPTO.gov) copyright research reports.
Design: Campaign, event, and special project campaigns. Print. Digital. Environmental Graphics. Packaging + promotional items. Writing + editing for custom branded issue outreach materials.
Healthcare + Safety
Emerging Healthcare Technology
Underserved & Minority Populations
Initiatives, Campaigns, & Events
People & Companies Doing Good
Cable Television (DiscoveryComm | NatGeo Experience)
Celebrity Endorsement Campaigns
Philanthropy & Fundraising