I create beautiful, effective brands that engage audiences, create action, and expand user experience. If you have helped a child put on a bike helmet, buckled your seatbelt, or watched Shark Week, you’ve felt the impact of campaigns I played a role in.
My experience working in cable television and for advertising, media, and PR agencies specializing in issue marketing has given me a clear understanding of what makes campaigns succeed. I work with decision makers to define their organizational goals and collaborate with the project team to ensure their voices are heard and they are given the tools that allow them to champion their brand.
Successful organizations communicate a distinct brand voice and regardless of size, the process to establish it is the same. I help clients assess and clarify core values and their mission, and pave the way for the discovery of their singular brand essence. I deliver a clear brand voice with flexible, embraceable architecture and assets to support and grow the organization.
Consulting: Project management and team leadership for organization branding and branded outreach campaigns, special projects, and events.
Positioning: Communication audits and competitive analysis.Session facilitator with leadership to establish a clear understanding of their brand goals. Review and development of core values, mission, vision, and message. Parent/child organization structure.
Identity: Research + development for name, tagline, URL, social media outlets, logotype, asset library, and standards manual. Educated but non-binding US Patent and Trademark Office (USPTO.gov) copyright research reports.
Design: Campaign, event, and special project campaigns. Print. Digital. Environmental Graphics. Packaging + promotional items. Writing + editing for custom branded issue outreach materials.
Healthcare + Safety
Emerging Healthcare Technology
Underserved & Minority Populations
People & Companies Doing Good
Philanthropy & Fundraising
Initiatives, Campaigns, & Events