DesignFish | ABOUT
Brands for People Changing the World. Creativity That Drives Action. See Change.
Design Fish, DesignFish, Branding, Graphic Design, Creative, Graphics, Communication, Logo, Identity, Los Angeles, California, Washington, DC, DC, Non-Profit, Philanthropy, Environment, Healthcare, Health, Safety, campaigns, outreach, events, initiatives, propositions, Entertainment, Events, Collateral, Print, Media, Fishing, Orange, Koi, Goldfish, Swim, See Change, Creativity That Drives Action, Results, creativity, politics, .org, .gov,
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My passion is working with people
who are passionate about creating change.

I create beau­tiful, effec­tive brands that engage audi­ences, create action, and expand user expe­ri­ence. If you have helped a child put on a bike helmet, buckled your seat­belt, or watched Shark Week, you’ve felt the impact of campaigns I played a role in.


My expe­ri­ence working in cable tele­vi­sion and for adver­tising, media, and PR agen­cies special­izing in issue marketing has given me a clear under­standing of what makes campaigns succeed. I work with deci­sion makers to define their orga­ni­za­tional goals and collab­o­rate with the project team to ensure their voices are heard and they are given the tools that allow them to cham­pion their brand.

Debbie Ferrari, BrandScaper
Debbie Ferrari, BrandScaper
SpoodlesDoodles, Under Foot Since 2006
SpoodlesDoodles, Under Foot Since 2006
DesignFish. See Change.
DesignFish. See Change.


Successful orga­ni­za­tions commu­ni­cate a distinct brand voice and regard­less of size, the process to estab­lish it is the same. I help clients assess and clarify core values and their mission, and pave the way for the discovery of their singular brand essence. I deliver a clear brand voice with flex­ible, embrace­able archi­tec­ture and assets to support and grow the orga­ni­za­tion.


Consulting: Project manage­ment and team lead­er­ship for orga­ni­za­tion branding and branded outreach campaigns, special projects, and events.

Positioning: Communication audits and compet­i­tive analysis.Session facil­i­tator with lead­er­ship to estab­lish a clear under­standing of their brand goals. Review and devel­op­ment of core values, mission, vision, and message. Parent/child orga­ni­za­tion struc­ture.

Identity: Research + devel­op­ment for name, tagline, URL, social media outlets, logo­type, asset library, and stan­dards manual. Educated but non-binding US Patent and Trademark Office ( copy­right research reports.

Design: Campaign, event, and special project campaigns. Print. Digital. Environmental Graphics. Packaging + promo­tional items. Writing + editing for custom branded issue outreach mate­rials.



Healthcare + Safety

Emerging Healthcare Technology

Environmental sustain­ability

Underserved & Minority Populations



People & Companies Doing Good

Philanthropy & Fundraising

Initiatives, Campaigns, & Events